A Year in Review and The Miles Ahead in 2021
2020 was a year like no other—one full of unique challenges, opportunities and collaborations. As this year comes to a close, we’re looking back on what we’ve accomplished with our partners and looking forward to what’s next for Mile High Labs.
New Partnerships with Global Leaders
Partnerships with trusted brands are what Mile High Labs was built for, and this year we formed some of our biggest partnerships yet. In June, we helped to launch CarryOn, a sparkling water beverage developed by Ocean Spray Cranberries. In August, our distribution agreement with Nisa Retail brought high-quality, compliant CBD products to a network of over 2,500 independently owned stores in the UK. And in November, we announced our exclusive supply agreement with Herbalife for their line of skincare products, Enrichual. With the new year comes even more major CPG brands entering the category, and we’re excited to share more information with you soon.
Quality Remains Our Top Priority
Since our inception in 2016, our quality team has set the standard for CBD labs around the country—and 2020 was no different. In June, we were recognized by Emerald Scientific and awarded five Emerald Badges for our excellence in testing. In September, we continued to elevate the quality and consistency of our products when Jodi Gatica, former Senior Manager of Quality at Charlotte’s web, joined the Mile High team as Vice President of Quality. As we go into 2021, we’re confident that our commitment to quality will continue to give global brands the confidence they need to enter the CBD space, while providing consumers with products they can trust.
The Rise of Water Soluble
It was a huge year for innovation in the water-soluble category. In August, we launched FreshWater Soluble CBD, a potent CBD-based solution designed specifically for the natural beverage and wellness industries. Our customers were asking for an ingredient free from sodium benzoate, parabens and harmful preservatives, and we’re proud to be able to deliver such a health-conscious product. In October, we released our highly anticipated Water Soluble powder. This ingredient was made using technology developed specifically for the food and beverage industry. The easy-to-use powder form makes it one of our most versatile ingredients yet. We’re always utilizing your feedback to develop novel and innovative ingredients, and we’re looking forward to launching additional versions of our trusted ingredients in the new year.
JP and MHL Ready for The Future of CBD
In August, we closed our Series B equity financing round with renowned American entrepreneur John Paul DeJoria. The funding is being used to accelerate the development of our best-in-class manufacturing and formulations platform as global brands and big-box retailers enter the CBD category. John Paul shares our ethos, and we are beyond humbled to partner with (and learn from) him as we move into 2021!
Cure Your Supply Chain Anxiety in 2021
Our industry experienced a significant shift in 2020 with even more consumer purchases shifting online. Whether you currently have an e-commerce platform or are rushing to set one up, we’re here to help. Mile High Labs’ world-class manufacturing capabilities have combined with a fulfillment service specifically designed to meet the unique challenges of the CBD industry. Alongside our scalable services comes simple, transparent pricing. With us, you only pay a flat rate per order, no matter how many SKUs are in the box. No hidden fees. No surprises. No headaches. Set your business up for online success in 2021 by contacting your sales rep or by visiting milehighlabs.com/3PL for more information.
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